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Bride wearing wedding ring


Listen up, brides: This is THE event that you need to go to for the perfect wedding planning day out. We bring you the best bits of The National Wedding show, complete with champagne bar and trend-led catwalk. Plus, find out our top picks for big day bling and perfect gifts for your bridal besties.

11 October 2021 Editor - H. Samuel

If you’ve recently got engaged, then The National Wedding show is our go-to for a day of all things wedding. Whether they’ve just popped the question or you’re already knee-deep in Pinterest boards, this is the event you need to get to (and take your bridesmaids with you). Planning your wedding day is one of the most exciting times of your life, but it can also be stressful. From flowers to favours, the show is here to give you a helping hand for the perfect aisle ready style – whatever your budget. What’s more, we visited the show so we could relay the best bits first-hand. It doesn’t get better than that, does it?

What is The National Wedding Show?

The wedding event of the year, The National Wedding Show is the ultimate wedding planning destination and an experience that you don’t want to miss. Jam-packed with wedding inspo, hundreds of the UK’s finest wedding specialists flock to London’s ExCel to offer a one-stop wedding planning extravaganza for the entire wedding party. And, for anyone who loves a goody bag, you’ll get one filled with all sorts – including the H. Samuel wedding collection guide (which comes with an exclusive 20% off discount code for all show-goers) covering all things sparkly from wedding day jewellery to bridesmaid gifts – more on our top picks later.

What’s on?

The dresses. There are LOTS of dresses. Racks and racks of lace, satin and tulle. Miles of beading, embroidery and pearl all under one roof. If you’re looking for dress inspiration, this is the best place to find ‘the one’. There’s even a full-scale catwalk (the show’s answer to London Fashion week), which is where you need to be to watch the latest bridal trends come to life. Plus, if you’re planning a wedding or honeymoon abroad, then The Destination Wedding and Honeymoon Show is for you. And, if you’re not a dab hand at hair and make-up, don’t panic – several hair and beauty experts will be on hand to chat all things bridal beauty. Of course, no big day is complete without a show-stopping cake, which is where the Pinterest-worthy Inspired Bakes Gallery comes in – showcasing some of the finest bakers and cake makers in the region, tastings are included in the ticket price, so forks at the ready. The National Wedding Show has it all – not to mention plenty of ideas for favours, floristry and finishing touches. Speaking of the perfect final touches, scroll down for our top picks for wedding day sparkle and more.

Tie the knot in style

The H. Samuel buyers take on AW 2021’s top jewellery trends – specifically wedding jewellery – have been curated just like any other season: it is, has been and always will be grounded on what you’re going to want. You can consider this your ultimate edit for all things big day bling (for you and your bride tribe). So, whether you’re self-gifting or it’s a present from your groom, these beautiful pieces are designed with the bride in mind, because wedding day jewellery goes way beyond the ring. (Though, if you’re yet to cross this off your list we recommend Forever Diamond as a great place to start for the perfect engagement ring). Scroll down to get the look.

Head-turning jewels

Every bride-to-be wants to dazzle on her wedding day, and while selecting your wedding jewellery can seem daunting, it doesn’t have to be – which is where we come in. If in doubt, reach for the classics, like our best-selling diamond studs, coordinating diamond pendants and tennis bracelets. The best bit? They’re timeless, so they never go out of style, they’ll look just as elegant now as they will in 25 years, so get ready to sparkle on the day and every day after that.

Of course, no big day is complete without the wedding band. Whilst engagement rings are absolutely beautiful on their own recently, we’ve noticed a huge increase in the need for shaped wedding rings so that it can sit perfectly next to your unique engagement ring design.

If it’s a splash of colour you’re looking for, then a new sapphire necklace or topaz earrings is one of the more creative ways to check off ‘something blue’. Plus, you’ll be handling the ‘something new’ on your list as well. Said to bring the wearer good luck, it’s the perfect sparkle that will have you feeling blue in the best possible way on your big day. Keep scrolling to get the ultimate aisle ready style.

Can’t say ‘I do’ without you

And of course, we can’t forget your bride tribe. From organising the hen party shenanigans to keeping the champagne flowing and holding the veil, they’re your biggest fans on your wedding day – and will be for years to come. So, if you’re looking for a way to thank them, you can tick that off your wedding to-do list because, we’ve got the perfect gifts for your favourite gaggle of girls. Prepare to get clicking these pieces won’t stick around for long.

Sweet sentiments

We’ll take any excuse to add a shiny accessory (or two) to an ensemble – especially one that’s going to be immortalised in hundreds of photos. Ideally though, you want a bridesmaid gift to be sentimental (as well as sparkly). Something that speaks to their personality and honours your amazing friendship. Celestial, meaningful and ultra instagrammable, our Find Your North Star collection is a unique explosion of colour and significance. Plus, the pieces can be layered for the ultimate expression of individuality.

Magic moments

Serving as the bride's No. 1 means the maid of honour is kept on her toes from bridal shower to dancefloor. So, what can you gift the woman who has helped with every step of the wedding planning journey? She deserves something special but walking the line between buying her something you can afford and a finding something sentimental is no easy feat. Cue swirling infinity motifs, circle pendants and sentimental hearts, our diamond-encrusted Moments collection symbolises your eternal friendship and is a thoughtful token she will wear long after the ceremony. Of course, you could always treat yourself – this sparkling collection makes a great accompaniment to any wedding dress…

H. Samuel X The National Wedding Show

From planning the proposal to dancing the night away with the people you love most, we know how much there is to do in the lead up to a wedding, so pop that cork, throw the confetti and let H. Samuel and The National Wedding Show join forces as your bridal bestie for perfect aisle ready style. Whether you’re looking for your dream ring, the latest style trends in wedding jewellery or the ultimate party gifts, we’re here to help. From virtual appointments to same day click and collect and interest free credit payment options, discover how our services can make sure that you have everything you need for the final layer of sparkle on your big day.