Last Revised: [Wednesday 19th April, 2023]
This Policy aims to inform you about how we collect, use, share, and protect your personal information (including ‘personal data’ as it is referred to in applicable UK data protection laws). Whenever you provide personal information to us, or we collect from you, irrespective of whether this is in-store, in correspondence, via the Website or otherwise, we will use the information in accordance with this Policy.
When we refer to “Website” in this Policy, we are referring to Signet’s and our name brands’ websites and mobile sites, including any e-mail, text, live chat, and other electronic messages arising from such sites.
To make this Policy as user friendly as possible, at the start of each section below we’ve included a “plain English” summary of the content.
We collect information like your name, email address, location, and the account credentials that you have given us online or in store or that we have obtained automatically.
We use this information to process your orders and a few other things mentioned in this Policy (like logging and analytics).
If you connect with social media through one of our websites we will automatically have access to information provided by the platform.
We collect personal information from and about you in various ways, such as when you provide it at our stores, on our Websites or affiliated websites, through social media channels, at our events, through your participation in promotions or surveys, via text messages, WhatsApp or on the telephone. The types of personal information we may collect include:
In addition, we may use browser functions that enable us to store information in your browser that relate to your preferences and how you interact with our Website, known as ‘local shared objects’ to collect and store information about your preferences and how you interact with our Website. These technologies help us recognize you, customise or personalise your shopping experience, store items in your online shopping cart between visits, and analyse the use of our services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may be derived from personal information, and share this information with our business partners and service providers that provide products and services to us. Such aggregated data will not directly or indirectly identify you, and so is not considered personal data under applicable law.
We may also offer internet-based advertising programs on our Website such as AdChoices and NetworkAdvertising. These third-party services selectively display ads based on browsing history. You can opt out of these services by clicking on the links in this paragraph.
We may also collect information about the location of the mobile device or tablet used to access the Website (“Location Data”). Location Data includes: (a) the location of the mobile device or tablet derived from GPS or WiFi use; (b) the IP address of the mobile device or tablet or internet service used to access the Website; and (c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs. We will inform you if a specific Website or service collects precise Location Data. If you do not want us to collect Location Data from your device, please disable the location settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use the Website.
When you connect with social media though the Website, you may link with social media platforms and social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) (collectively, “Social Media”). When accessing services through a Facebook or other Social Media account, we may (depending on the applicable user privacy settings) automatically have access to information provided to or through the Social Media platform. We may collect and use this information for the purposes described in this Policy or at the time the information is collected.
Information collected directly by the third party providers of such features is subject to the privacy policies or notices of these providers. We are not responsible for the information and privacy practices of third party providers.
Information we collect will only be used as described in this Policy. If you choose not to provide certain information, we may not be able to provide you with requested products, services or information.
We use your information in a range of ways but mainly to deal with your orders, to enroll you into loyalty programmes or to contact you regarding a product. We use third party analytics which may use details such as your IP address.
We will only use your personal information in circumstances where the law allows us to. Further information on the legal grounds we rely on is set out below.
We may use the information described above in one or more of the ways listed below:
We may also use the information in other ways for which we describe at the time of collection.
In addition, we may use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (a) customising our users’ visits to our Website, (b) delivering content tailored to our users’ interests and the manner in which our users browse our Website, and (c) managing our Website and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.
We may use third-party analytics services on our Website, such as those of:
The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse your use of our Website. The information collected through these means (including IP address) may be used by these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Website. To learn more about these analytics services and how to opt out, please visit the relevant websites listed above, or click here to learn about our partners participating in the Digital Advertising Alliance.
Broadly, when we use your personal information in the ways mentioned above, we will rely on one or more of the legal grounds listed below:
When we refer to our legitimate interests, we mean the interest of Signet’s business in conducting and managing the business to enable us to give you the best product/service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
If you need more details about the specific legal ground we are relying on to process your personal information for any particular purpose, then please contact us.
We collect information about your online activities to provide you with targeted advertisements. We use third party ad networks such as Facebook and DoubleClick (Google) – from which you can chose to opt out.
On our Website, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Policy provides details and explains how to exercise your choices.
You may see our ads on other websites because we use third-party ad networks, such as the following, to serve our ads:
Through such ad networks, we can target our messaging to users through demographic, interest-based and contextual means. We may also use our own cookies to serve you relevant advertising from which you can opt out of by clicking here (H. Samuel) or here (Ernest Jones). We can track your online activities over time by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Website and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, click on the links above, or click here to learn about our partners participating in the Digital Advertising Alliance.
Signet will not sell or rent your personal information to a third party. If we work with partners or contractors they may have access to your personal information but only to the extent needed to do their job for us.
We will disclose your information to a third party such as the police, if required to do so by law.
We take many steps to ensure your information is safe however we can't fully guarantee its security. Please be aware that we never send emails requesting personal information.
We enforce commercially reasonable security measures online and in our physical facilities to protect against the loss, misuse, disclosure, or alteration of personal information provided to us. While we strive to safeguard your personal information, we cannot guarantee the security of any information you disclose or transmit to us.
If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, username, credit card information, or other personal information through e-mail.
We have taken measures to make shopping on the Website a safe and enjoyable experience for our valued customers. We use Secure Sockets Layer (SSL) encryption technology, the industry standard for secure online transactions, to encrypt your personal credit information, including your credit card number, before it travels over the Internet.
Our payment gateway provider also uses a method called ‘tokenisation’ which is an added security method used to protect payment card details at the checkout when your payment is being processed online. The use of tokenisation means, when you make a payment online, your card details are replaced with a unique randomised number (a token) so we won’t see or store your card details. When your payment is being authorised, only the token is passed between the various parties involved in the process (like your bank).
You are free to opt out of our mailing list and to contact us to update your preferences. This will not affect our communications to you regarding your orders.
We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove you from our mailing lists, exercise your rights regarding your personal information, or submit a request, please contact us. You can also unsubscribe from receiving marketing emails by following the “Unsubscribe” link provided in our emails. We will honor your request to remove you from our mailing list(s), but there may be a delay between submission of such request and actual removal from our mailing lists, as these lists are generated well in advance of our actual mailings. Opting out of communications does not affect our communication with you via telephone or email regarding your orders or other sales or service transactions.
In addition, you have various rights under data protection law we need to make you aware of. The rights available to you depend on our reason for processing your information, but generally include your right: (a) to request access to the personal information we maintain about you; (b) to request that we correct, amend, delete or block the information we maintain about you; (c) to withdraw any consent you previously provided to us; (d) to object to the processing of your personal information where we are relying on legitimate interests; (e) to request that we restrict the processing of your personal information in certain circumstances; and (f) to request the transfer of your personal information to you or a third party.
We will send you text messages if you have signed up for our text messaging service. You can get more information about the service by texting HELP to the relevant short code. You are free to opt out at any time by texting STOP to the relevant short code.
When you sign up for one of our text messaging programs, you are expressly consenting to receive text messages on your mobile phone or other mobile device about our products, services, and/or programs which may be sent by automated means. Text messages will only be sent to the mobile phone number used to opt into the applicable text message program. Details on how many messages you should expect to receive are provided at the time of enrollment. In some instances, you may have the opportunity to reply to a message, which may result in additional response messages. Your consent to enrollment in any text message program is not a condition of purchase. For information about a text message program you may text HELP to the applicable short code.
Message and data rates may apply. We do not charge a fee for our text message programs and assume no responsibility for charges by your carrier that you may incur when you sign up to receive text messages from us. You may opt out of a text message program at any time by texting STOP to the applicable short code or as otherwise stated in the specific terms and conditions for the applicable text message program. You may receive a final confirmation message to confirm that you will no longer receive text messages from the applicable text message program unless you opt back into such program. Some of our text messaging services have additional terms and conditions that will apply in addition to the description above.
Our websites are not for use by children. Please let us know if a child under the age of 13 has provided us with personal information online.
We are committed to protecting the privacy of children. The Website is not directed to children and we do not knowingly collect any personal information from children. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian please contact us.
'Do not track' features do not work on our websites.
Some browsers have a “do not track” feature that lets you tell websites that you do not want your online activities tracked. At this time, the Websites do not respond to web browser “do not track” requests or similar signals that users may employ.
Our site may contain links to third party websites and we are not responsible for those sites.
You can contact us to edit or remove your personal information from our database.
If you have a Website account, you can log in to view and update your account information. Please contact us with questions or concerns, to request edits to your personal information, or to have it removed from our database.
We may transfer your personal information within and outside the United Kingdom and European Economic Area.
Many of our external third party providers are based outside the United Kingdom and European Economic Area, so personal information we obtain from and about you, may be transferred, processed and stored outside of the United Kingdom and European Economic Area, including in the United States, Mexico and India.
Whenever we transfer your personal information out of the United Kingdom and European Economic Area, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will keep your personal information as long is reasonably necessary to fulfil the purposes for which the information was collected.
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
If anything about this Policy changes, we will let you know via the Website or by email.
We will modify this Policy if our privacy practices change. We will notify you of such changes by posting the modified version on our Website and indicating the date it was last modified, and, if the changes are significant, we will provide a more prominent notice (including by email in certain instances). The date this Policy was last modified is at the top of this page. Please periodically review this Policy so that you are familiar with the current Policy and aware of any changes.
You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK regulator for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the details above.