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About Us

H. Samuel is every fun-loving fashion follower's best friend for style. The person they want on their arm, wherever they go. That's because being around us is to instantly feel like part of our squad. Met yesterday. Best friends today. For life. We know style when we see it. Tried every fashion hack and stack. And we can't wait for our friends to be part of it too. Sharing tips, tricks, and trends faster than our brunch we snapped this morning. Hyping in the bathroom, the boardroom, and the group chat. By their side when they don't know what to wear or how to pair. And best believe we'll always deliver style with a smile. Bringing that feel-good energy every single day. Our get-up-and-shine makes our friends shine too. That's worth its weight in gold.

Our History

In 1862, we introduced style to make you smile as you know and love it today. And since then, we've become the go-to for jewellery and watches across the UK, not only because of our affordable, trend-led styles – think gold, silver and gemstones – but because our roots are still relevant: Our mission to make you smile is as important today as it ever was.

We know that feeling when you take your hoops out at the end of the day. We feel the nerves when you're struggling to fasten your cufflinks on your wedding morning. And we understand that there's so much more behind your ring stacks and ear party. We exist to inspire the everyday jewellery lover, even if, our style today is more layering necklaces, less your gran's pearls. We move with the times – and with our style-savvy customers. Because isn't that what being best friends is all about?

Harriet Samuel

Meet Harriet Samuel:
The Woman Behind the H.

The lady of the hour? Meet Harriet. In a time when women could not vote. Or get an education, she beat all odds to follow her dreams and turned the family watchmakers into a mail-order business, with one goal: to make quality jewellery and watches accessible to everyone. Today, our style team follows in her footsteps, scouring for tips, tricks, hacks and stacks and delivering style with a smile every single day.

Harriet Samuel signature
1821

Two brothers, Moses and Lewis Samuel, open a silversmith and clock-making business in liverpool.

pocket watch
1862

Harriet Samuel takes over the business from her father-in-law Moses, and renames it H. Samuel. She moves it to Market Street, Manchester and runs it as a mail-order business.

Harriet Samuel
1890

The first H. Samuel stores open in Preston and Rochdale, Lancashire.

Store Front
1912

With both mail order and retail thriving, he business moves to a larger site in Birmingham to keep up with demand - the site we occupy, to this day.

Birmingham site
1940-1945

H. Samuel continues to provide people with watches and jewellery during World War II, and despite some being destroyed, the number of stores keeps growing.

H. Samuel through World War II
1948-1970

After the war, Harriet's grandsons, Gilbert and Robert, take over the business. By this time, it's known as the 'Empire's largest jewellers', with over 200 stores nationwide.

H. Samuel Trucks
1984

H. Samuel acquires the James Walker Group, doubling the company's presence across the UK.

Map of the UK
1985-1993

A merger with the Ratner Group takes the company to a total of 550 stores before another restructure in the early '90s when it changed its name to Signet Group.

Signet Jewelers
1993-2020

Signet Jewelers Ltd is the world's largest specialist jeweller, establishing H. Samuel as the UK's favourite go-to for watches, jewellery and gifts.

Bridal set rings
2021-2022

With over 200 stores across the UK and Ireland, H.Samuel launches a new brand identity and mission. Transforming the shopping experience, its new stores are an expression of the brand's personality as your best friend for style and complement the new brand promise; Style to make you smile.

Modern H.Samuel Store Front

H.Samuel Today

H.Samuel has over 300 stores nationwide and is part of the Signet Jewelers Ltd, the world's largest specialist jeweller.

Our dedicated and knowledgeable staff is passionate about our products and services. We care about helping you find exactly what you're looking for and guiding you on your shopping journey supporting every in-store purchase with expert advice together with a comprehensive range of after-sales services.

We know that everyone has a preferred way of shopping. That's why H.Samuel have developed a market leading multichannel shopping service to ensure that you'll find the right product in the right place and at the right time. Our very first website launched in 2005, so whether you like to spend time browsing in one of our many stores or need the speed and efficiency of an online marketplace, today you can research product and shop online on our in-depth website. Order to your home or collect your order for free from any of our stores at a time that's most convenient to you.

With our customers at the core of our business, we pride ourselves on our customer experience and service. We love to engage with our customers online, so get the latest news and updates by following us on social media, where you can get involved in discussions surrounding our exciting products, brands, and services.

Careers At Signet

Celebrate Life. Express Love - that's our mission. As the largest global jewellery retailer, our teams are passionate about doing just that by putting the customer first and delivering exceptional product, expertise and service.

If you have the passion and dedication to help people create and celebrate special moments, click here to explore our opportunities.

Our Products

Firmly established as the UK's favourite high street jeweller, H.Samuel brings together an unsurpassed range of quality products at exceptional value. Customers will find an extensive collection of diamond, gold and silver jewellery, as well as the most popular fashion and watch brands. We also offer a large range of the top collectibles and an inspiring selection of gifts for every occasion and budget.

Our buying and merchandising teams are constantly on the lookout to discover innovative products, exciting new trends and the very best concepts on the market to ensure that H.Samuel offer our customers the very best the world of jewellery and watches has to offer. We continuously launch new brands and collections online and in stores to ensure that whatever you're shopping for, there is always an option that will help you say it better and express your individual sense of style.

As well as supplying you with beautiful products, we take the issue of responsible sourcing extremely seriously. H.Samuel were a founding member of the Responsible Jewellery Council, and adhere strictly to the Kimberley Diamond Process. For more information on these policies visit our customer services page.

We hope you enjoy looking through our website and shopping with us. We can't wait to continue being part of all your special moments for years to come! Whatever the occasion, H.Samuel is here to help you say it better.