watches were designed to be durable and practical with their protective rubber outer and sturdy design. Initially created as a challenge to design the unbreakable watch, G-Shock watches by Casio quickly gained in popularity, and are still the preferred watch option for many armed forces and sports professionals. Built to withstand hard knocks, they are the perfect watch for travellers, trekkers, sports enthusiasts, and people who live active lifestyles. Dependable and stylish, it's no surprise that Casio G-Shock watches continue to be poplar today.