About Us

H.Samuel has been a much loved jeweller for over 150 years. Operating for such a long time has given us a wealth of knowledge and experience to ensure we can find the right item to help you say it better, in a style and at a budget that's right for you.


Over the years, we've helped countless couples express their love at every step of the way, and been at the forefront of special moments celebrating the bonds between friends and family.

Harriet Samuel signature

Meet Harriet Samuel:
The Woman Behind the H.

It may come as a big surprise that the person responsible for starting the largest jewellery and watch business for its time was actually a woman.

Who is H.Samuel? For years this remained a mystery or was thought by many to be a man. It was in fact a woman called Harriet Samuel who founded H.Samuel and pushed on for it to become what it is today. Defying the conventions of her time and pushing forward to pursue her own dream more than 150 years ago, this is how the story of Harriet Samuel begins.

Harriet Samuel signature

Harriet's Story Begins

Harriet Samuel takes it upon herself to move her father-in-law's watch making business from Liverpool to Manchester Market Street, leading an ambitious plan for a mail order business, in a time where women are unable to vote or get fully educated.

Leading an ambitious plan

First Retail Stores

Harriet Samuel maintains a hugely successful mail order business over the next 28 years, resulting in the first retail stores opening in Preston and Rochdale, Lancashire.

Hugely successful

Dear Mr. H.Samuel

Both the mail-order and retail business enjoy huge success, with thousands of happy customer testimonials written by hand and sent personally to Harriet, with many people unaware that a woman was leading the business.

Happy customer testimonials

The Jewel of the Jewellery Quarter

A larger property in Birmingham is bought for keeping up with the large demand, which still exists to this day in the Jewellery Quarter.

Birmingham jewellery quarter

Resilience in Difficult Times

Despite some of the stores being destroyed in the war, H.Samuel continues to provide people with watches and jewellery, as the number of stores keep growing.

A growing bussiness
A growing bussiness

The Nation's Favourite

Harriet's grandsons take over the business, with the number of stores increasing to 200 nationwide, becoming the favourite watch and jewellery retailer.

200 stores nationwide

Stores Across The Country

The number of stores increases further to 300, increasing further from its balance of craftsmanship and value.

Craftmanship & value

More Than a Century of Expertise

H.Samuel reaches its 150th anniversary, from its humble beginnings as a watch manufacturer, to being one of the largest jewellery and watch retailers in the UK.

Celebrating 150 years
Celebrating 150 years

Millions Share Joy

Millions of jewellery and watches are gifted and enjoyed each year, firmly establishing H.Samuel's expertise in helping people find beautiful and special gifts.

Thousands of engagements Ring


H.Samuel has over 300 stores nationwide and is part of the Signet Jewelers Ltd, the world's largest specialist jeweller.

Our dedicated and knowledgeable staff is passionate about our products and services. We care about helping you find exactly what you're looking for and guiding you on your shopping journey supporting every in-store purchase with expert advice together with a comprehensive range of after-sales services.

We know that everyone has a preferred way of shopping. That's why H.Samuel have developed a market leading multichannel shopping service to ensure that you'll find the right product in the right place and at the right time. Our very first website launched in 2005, so whether you like to spend time browsing in one of our many stores or need the speed and efficiency of an online marketplace, today you can research product and shop online on our in-depth website. Order to your home or collect your order for free from any of our stores at a time that's most convenient to you.

With our customers at the core of our business, we pride ourselves on our customer experience and service. We love to engage with our customers online, so get the latest news and updates by following us on social media, where you can get involved in discussions surrounding our exciting products, brands, and services.

Careers At Signet

Celebrate Life. Express Love - that's our mission. As the largest global jewellery retailer, our teams are passionate about doing just that by putting the customer first and delivering exceptional product, expertise and service.

If you have the passion and dedication to help people create and celebrate special moments, click here to explore our opportunities.

Our Products

Firmly established as the UK's favourite high street jeweller, H.Samuel brings together an unsurpassed range of quality products at exceptional value. Customers will find an extensive collection of diamond, gold and silver jewellery, as well as the most popular fashion and watch brands. We also offer a large range of the top collectibles and an inspiring selection of gifts for every occasion and budget.

Our buying and merchandising teams are constantly on the lookout to discover innovative products, exciting new trends and the very best concepts on the market to ensure that H.Samuel offer our customers the very best the world of jewellery and watches has to offer. We continuously launch new brands and collections online and in stores to ensure that whatever you're shopping for, there is always an option that will help you say it better and express your individual sense of style.

As well as supplying you with beautiful products, we take the issue of responsible sourcing extremely seriously. H.Samuel were a founding member of the Responsible Jewellery Council, and adhere strictly to the Kimberley Diamond Process. For more information on these policies visit our customer services page.

We hope you enjoy looking through our website and shopping with us. We can't wait to continue being part of all your special moments for years to come! Whatever the occasion, H.Samuel is here to help you say it better.