A Diesel watch is the physical translation of the approach Diesel takes: a clash of different languages and materials but with a strong mechanical touch. Diesel watches reflect the confident, assertive nature of the brand.
Taking inspiration from military, denim and rock and roll, they don’t follow the rules of casual watch design, preferring instead to blaze a new ground whenever possible.
Bold, ironic, and never shy, Diesel doesn’t follow trends; it creates them. With a distinctive look and a unique voice, Diesel constantly moves style forward.