H.Samuel and Our Products

Firmly established as the UK's favourite high street jeweller, H.Samuel brings together an unsurpassed range of quality products at exceptional value. Customers will find an extensive collection of diamond, gold and silver jewellery, as well as the most popular fashion and watch brands. There's also a large range of the top collectibles and an inspiring selection of gifts for every occasion and budget.

Our buying and merchandising teams are constantly on the look out to discover innovative products, exciting new trends and the very best concepts on the market to ensure that H.Samuel offer our customers the very best the world of jewellery and watches has to offer. We continuously launch new brands and collections online and in stores to ensure that whatever you’re shopping for, there is always an option that will help you say it better and express your individual sense of style.

As well as supplying you with beautiful products, we take the issue of responsible sourcing extremely seriously. H.Samuel were a founding member of the Responsible Jewellery Council, and adhere strictly to the Kimberley Diamond Process. For more information on these policies visit our customer services page.

We hope you enjoy looking through our website. We can’t wait to continue being part of all your special moments for years to come! Whatever the occasion, H.Samuel is here to help you say it better.

H Samuel Timeline


Brother Moses & Lewis Samuel Start a clock making & silversmiths business in Liverpool.

H Samuel Timeline-1862


Harriet Samuel takes over the business from her father-in-law Moses & renames it H.Samuel. Moved to Manchester Market Street, H.Samuel becomes a mail order business.

H Samuel Timeline-1890


Harriet’s son develops the retail business. The first H.Samuel store is opened in Preston, closely followed by branches in Rochdale & throughout Lancashire.

H Samuel Timeline-1912


The business moves to our current Birmingham site for larger premises & to be closer to suppliers.

H Samuel Timeline 1948-1970

1948 - 1970

After WW2, Harriet’s grandsons take over as Chairman & Vice chairman. The number of H.Samuel stores eventually rises to over 200 nationwide.

H Samuel Timeline-1984


H.Samuel acquires the James Walker Group, doubling the company’s UK presence.

Signet Timeline

1985 - 1993

A merge with the Ratner Group takes the company to its largest number of stores; 550. The group undergoes another restructure in the early 90s, changing name to Signet Group.