Russell Simmons Green InitiativeTMBracelet—Exclusively at H.Samuel The Jeweller20 June 2008
Russell Simmons Launches The Green InitiativeTM Bracelet in the UK
Worn by celebrities such as Beyonce Knowles, Mischa Barton and Forest Whittaker, this statement piece is now internationally recognised as a symbol of universal support for the African people. The design of the bracelet is a perfect representation of the beliefs and aims of the charity behind its launch. The green malachite is symbolic of the care of the planet and, in fact, the African continent and its natural and human resources.
Founded in 2007, the Diamond Empowerment FundTM(DEF) is a non-profit international organization established in order to work towards the empowerment of Africa. The fund's mission is to raise money and support education initiatives that develop and empower people in African nations where diamonds are a natural resource.
Available exclusively in selected key H.Samuel stores and from www.hsamuel.co.uk,The Green Initiative bracelet is available in two unisex sizes and is priced at £125. There will be a donation of $20 ($US) to the Diamond Empowerment FundTM from the sale of each piece, in order to further aid the African people through structured educational programs.
The Steel Collection
The Simmons Jewelry CoTM collection has taken the United States by storm and its exclusive UK debut at H.Samuel has been hotly anticipated. Designed by Russell Simmons himself, the Steel Collection features a unique combination of materials, each piece consisting of steel, rubber and diamonds. Taking inspiration from Hip-Hop culture the oversized, bold and edgy designs command the position between high fashion and jewellery, with an added urban edge.
Godfather of Hip-Hop
Russell Simmons is the Godfather of Hip-Hop culture. As creator of Def Jam records, he made Hip-Hop the biggest selling, most vibrant and important youth culture of all time.
Other credits include Phat Farm and Baby Phat, the best selling book, 'Do You 12 Laws to Access the Power in You' and continued work in Africa. The Simmons Jewelry CoTM collection is available now at H.Samuel.co.uk