H.Samuel feature in Coleen's Real Women
13 February 2009
H.Samuel is delighted to announce the face of their 2009 Valentine's Day marketing campaign. On the first episode of the new series of Coleen Rooney's successful ITV2 show 'Coleen's Real Women' Ashley Holden from Preston, Lancashire beat thousands of competitors to be the face of high street jeweller H.Samuel.
Selected from 5,000 hopefuls, Ashley - a real woman, having battled from a size 18 to size 8 - impressed Coleen and the jewellery team so much that she will be starring in H.Samuel's national press advertising and in-store signage over the Valentine's period in nearly 400 stores.
'Ashley had a very warm, natural look,' explained Jennifer Barre H.Samuel's marketing manager, 'we launched the search for our Valentine's girl with Coleen in the first place because we wanted a beautiful, yet approachable woman to represent our real jewellery. Giving and receiving jewels on 14th February is all about sentiment and emotions, which Ashley clearly demonstrated.'
Young mum, Ashley, daughter of a market stallholder, always harboured dreams of being a model, but never imagined she would be jetting of to Paris on her very first photoshoot.
'I'd never been to Paris before,' said Ashley, still in shock over making it as a model, 'I was over the moon to appear on the programme, but to win the job as well, wearing beautiful jewellery in the city of romance, was a dream come true.'
As Ashley's own fairytale romance comes true in print, she's finalising plans for her own wedding in May - something she discussed with Coleen, sharing ideas about dresses and styles. 'Coleen had plenty of tips; at the time we were filming she was launching her 'Real Style' guide, which was a great help for me.'
Surely a great future in modelling awaits this new face of the nation's largest high street jeweller.