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TIME FOR SELF-EXPRESSION

HUGO watches speak the language of self-expression fluently. They are about individual accents that reflect wearers’ uniqueness, losing nothing in translation. Opportunities replace rules in designs with attitude for wearers to match. Originality is the common denominator of a broad spectrum of eyecatching designs with some teasing twists. These timepieces are the ideal accomplices for up-to-the-minute lifestyles where comfort zones rarely appear on the map. Personality is not negotiable.

Hugo By Hugo Boss


The HUGO watch collection is designed for those who take their own approach to style. Contemporary and progressive, HUGO presents sharp styles and clean designs that stand outside of the status quo.

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