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drive from citizen eco-drive

Eco-Drive promotional image

Getting to know Citizen

For nearly a century Citizen has been known as the global leader in watch technology and design. Our attention to detail and passion in bringing you the latest in watch innovation has resulted in a company which prides itself on being a leader in “World Firsts” from the world‘s slimmest LCD watch to the first voice recognition watch, we‘ve done it all.

In 2013, we wanted to introduce something special. Cue DRIVE from Citizen Eco-Drive. Our new collection from the Citizen Design Studios showcases our love of bold design, introduces the latest colour trends and combines both with advanced technology. The result? A watch, which is not only distinctive and fresh, but durable and hard wearing. Each of these on trend timepieces is powered by light through our award winning Citizen Eco-Drive movement.

UK Jewellery Awards 2012: Watch brand of the year winner

How Eco-Drive works

Citizen Eco-Drive technology harnesses the power of light - from any natural or artificial light source - and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It charges continuously in any kind of light to run forever.

Each year hundreds of millions of watches are left in drawers at home because the batteries stop working and aren't replaced. Eco-Drive timepieces break that cycle, delivering an outstanding range of benefits: Award winning Eco-Drive technology that's fuelled by light, so it never needs a battery; enough energy is stored to power the watch up to seven years, even in the dark.