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In 1991, Giorgio Armani introduced a new brand to the Armani Group. Its approach was refreshing, unexpected, and - perhaps most significantly - in line with the energy of youth. With a driving ideology of accessibility and versatility, Armani Exchange created the concept of designer essentials of 'clothing as utility'.
Embrace vibrant colours and rich materials with the brand new range of men’s and ladies’ watches from Armani Exchange. With a youthful energy, chic designs and personality to match the iconic Giorgio Armani brand, this new collection steps into the new season with vigour and drive.
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