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Our Best Ever Black Friday event has arrived. Here’s our guide to the best buys that will make sure you shine for less this season. Why wait? Get early access today and be the first to get better than half price on your favourite styles. Plus, a sneak peek into our special Cyber Monday deals.

22 November 2021 Editor - H. Samuel

At any given point throughout the year, we have a running list of things to buy (gift or self-gift) that we keep in the Notes app of our phone. On it, are the sparkly-shaped holes we’ve identified as either missing in our life or as the perfect gift to make them smile – you’ll find everything from that chunky gold chain to finish off our layered necklace look to a dainty bracelet and multiple rings that we’ve been lusting after for our stack.

Now that the shopping event of the year is finally here – our Best Ever Black Friday (early access starts today), we’ve got our gift list in tip-top shape so we can hit the ground running as soon as our favourite pieces go on offer. Plus, with party season on the horizon, there’s no better time to shine, and we don't want you to wait until Black Friday to do it. So, be the first to shine for less with early access to all the goodies, and biased as we may be, we thought our top picks were way too good to keep to ourselves. Curious to see what’s on it? Here’s everything on our Black Friday best buys list for her, him and them.

Layering for less

Bold gold chains are topping our list for so many reasons. Firstly, they're a favourite among influencers and a handful of in-the-know celebs, which is always a great stamp of approval. But they're also perfect to get that layered look we’ve been looking to achieve since we saw it on the queen of accessorising, Hailey Bieber last summer. Throw on a necklace or two (or three, or four...) and see how they transform your casj look into a full blown lewk. The key is for each chain to be a different length, allowing each piece to stand out on its own. The necessities here include varying chain weights and a statement pendant. Seriously, these are the chains your jewellery box needs to know about, plus you can kill two trends with one look by mixing your metals. We’re sold. Scroll down to get the lewk we’re talking about.

Ring in the best of Black Friday

It’s no secret that opulence is firmly back on the fashion agenda and boy do we deserve it. The return of glamour has in turn led to a post-war nostalgia, which has us marching to the beat of a ‘20s-inspired drum. Jewellery plays a big part in this decadent look, allowing us to throw caution to the wind with colour and statement-making pieces (even if we are still dressed in hoodies and joggers). Want to ooze vintage glamour? Come on, who doesn’t? Opt for an amethyst cocktail ring and you’re halfway there. When it comes to rings – if you’ve got them, wear them and all at once. Revel in the joy they can bring to the everyday. Speaking of stacks, we’ve had our eye on multiple rings all season, and these are our favourites. Proving that great things can happen when two huge trends – coloured gems and ring stacking – combine, these Black Friday picks will perfectly pimp the digits of the trend lovers, magpies (and flappers) around you. Scroll down for the goods.

No time to lose

The great thing about a good watch? Invest wisely, and it will accompany the wearer day in, day out, reminding them of the gift-giver every time they check if it's coffee time. Then there is the symbolic meaning – nothing reminds us better than a watch to spend our time wisely. Plus, you don’t have to be a watch aficionado to appreciate good wristwear. For the person itching to get back to the office and out to party, a day-to-night watch like Sekonda’s rose gold mesh strap or Citizen’s Eco Drive makes a perfectly classic and wearable choice. For the sports addict in your life, there is CASIO’s G-SHOCK, boasting water resistance up to 200 metres and the new carbon core guard structure. For the fashion lover, look no further than Rotary’s Greenwich with its super-stylish skeleton dial for a style to make them smile. Be quick, time is (literally) of the essence if you want to bag ‘that’ watch for less, scroll down for our top Black Friday watch picks.

Ear party…it’s Black Friday

It’s the season of piercings. Wait, you aren’t already curating your ear? Seriously though, if you’ve scrolled through IG in the last year (course you have), you'll know that multiple ear piercings are hot right now. Not just lobes, this season it’s all about escaping (aka piercings and earrings that are totally catered to your ear and your look and style). A failsafe gift for any jewellery lover, a pair of easy-to-wear earrings will elevate their every day, not to mention make the ideal stocking filler or secret Santa (and the perfect gift-to-self while you're at it). Whether they’re into layered lobes, stacked hoops or edgy helixes, add to their stack with everything from sparkling diamonds, rainbow gems and hero huggies. These are the perfect contenders for their #earparty, and though, the curated ear trend may be spreading like wildfire, a pair of diamond studs is a forever staple and we plan to make these beauties ours pronto. Scroll down if you want them, too.

Shine bright, like, well, a diamond

We all like to feel fancy from time to time. Yes, our favourite LBD is part of that. But it shouldn’t be forgotten that one of the easiest ways to take an outfit from zero to hero is by adding some great jewellery. Throw on a pair of diamond earrings and add a bracelet and matching pendant (and maybe some heels) to said LBD and you could be on your way to the Oscars – invite pending. Adele and Ariadne certainly know what we’re talking about – although unfortunately not all of us (read: most of us) are on the gifting list for the world’s most precious diamonds. Don’t worry though, we’ve got your back – our top Black Friday diamond pieces means you get all the desired sparkle, without the usual price tag. Scroll down to shine.

Shine in style on Cyber Monday

If you happen to miss out on our Black Friday event, don’t worry, they’ll be up to 60% off hundreds of styles on Cyber Monday – it’s for one day only though so get your wish/gift lists at the ready. From bestsellers to new in pieces, and all that sparkles in-between, this is the moment to shine. Plus, share your #HSStyle to win a £200 H. Samuel gift card. Simply, post a snap, video or reel on your Instagram or TikTok, tag us @HSamuelJeweller and make sure you use the hashtag #HSStyle. Every month we'll choose our favourite look. Good luck! Now, scroll down for a sneak peek of our Cyber treats - don't forget though, these are on offer for next Monday only..