Since 1982 the Lorus brand has bought great value, quality quartz watches to the market. Lorus was an instant success, offering not only affordable products, but products with high design and technology qualities. Taking advantage of the huge commitments to technology advancement made by the Seiko Watch Corporation, Lorus can now offer Kinetic watches in its product collection, alongside all the standard functions such as solar, digital, duo-display and alarm-chronographs.
Lorus has gained a reputation for providing unbeatable quality and reliability at affordable prices. Everything they do is focussed on building the best watches possible. Their promise is to deliver accurate, dependable and high performance in watches that are built to last.