Supporting CLIC Sargent at H.Samuel

Snowy the CLIC Sargent bear

H.Samuel is delighted to announce that we are supporting CLIC Sargent through the launch of the new soft toy, Snowy the CLIC Sargent bear. For each bear sold, H.Samuel will donate 100% of the profits to CLIC Sargent.

Five year old Jason - who has been supported by CLIC Sargent - is helping to promote Snowy and is starring in promotional posters with Snowy in stores.

Victoria and Jason's stories

You can find out more about Jason and listen to Jason and his family explain how Snowy will help CLIC Sargent’s important work supporting children and young people who are going through cancer treatment in this short moving video.

Visit CLIC Sargent

Jason has also been supported by CLIC Sargent. Jason’s mum Zuzana commented on how their CLIC Sargent support worker Anne supported them during a difficult time:

“When your child has cancer there is always so much on your mind. Anne took some of those stresses away. If there was anything I needed, I knew I could call her for help or just a chat, and it was so important to have that.”

Each Snowy bear will help CLIC Sargent support more children like Jason who are receiving cancer treatment.

Get your hands on Snowy

You can purchase your very own Snowy from your nearest H.Samuel store or on CLIC Sargent’s online shop:

Snowy the CLIC Sargent bear is priced at £9.99, with all profits raised in the UK going to CLIC Sargent.

More about CLIC Sargent

CLIC Sargent is the UK's leading cancer charity for children, young people and their families. When cancer strikes young lives CLIC Sargent helps families limit the damage cancer causes beyond their health.

Cancer doesn't discriminate. Today, 11 more children and young people will hear the devastating news that they have cancer. From diagnosis, CLIC Sargent's specialist care teams will step in, ready to help, support and guide. They will provide a specialist package of support tailored to each young cancer patient and family.

CLIC Sargent fights tirelessly for children and young people with cancer, often when they feel they can't. They do this individually, locally and nationally, so that they can focus on the important things, like getting well. And if the worst happens, they will work with bereaved families to get them support, to help them cope with their emotional pain.

Fern West, Lead Account Manager at CLIC Sargent said:

“CLIC Sargent’s Nurses, Social workers and our Homes from Home team do an amazing job supporting children, young people and their families with cancer through the hardest of times.

“It is fantastic to see the H Samuel team continuing to fight for young lives against cancer and doing their bit to help families limit the devastating impact of a cancer diagnosis. We really appreciate their support of the 90 Days of Fundraising Challenge and can’t wait to see what can be achieved”

For every Snowy bought, H. Samuel stores will donate all the profits to CLIC Sargent in the UK and Barretstown in Ireland. The sale of 10 Snowy bears could pay for a family to stay overnight in one of CLIC Sargent’s Homes from Home which allows families to stay together and remain close to the hospital whilst their child receives treatment.

For more information on CLIC Sargent visit