The Simmons Jewelry Co™
Russell Simmons
Russell Simmons is the Godfather of Hip-Hop culture. As creator of Def Jam records, he made Hip-Hop the biggest selling, most vibrant and important youth culture of all time.
Other credits include Phat Farm and Baby Phat, the best selling book, 'Do You' 12 Laws to Access the Power in You' and continued work in Africa.
Steel Collection
The Simmons Jewelry Co™ collection has taken the United States by storm and its exclusive UK debut at H.Samuel has been hotly anticipated.
Designed by Russell Simmons himself, the Steel Collection features a unique combination of materials, each piece consisting of steel and diamonds. Taking inspiration from Hip-Hop culture the oversized, bold and edgy designs command the position between high fashion and jewellery, with an added
urban edge.
Russell Simmons Launches The Green Initiative ™ Bracelet
Exclusively at H.Samuel The Jeweller
H.Samuel and The Simmons Jewelry Co™ are proud to introduce a premium quality malachite and rough diamond unisex bracelet in aid of the
Diamond Empowerment Fund™ (DEF).
Worn by celebrities such as Beyonce Knowles, Mischa Barton and Forest Whittaker, this statement piece is now internationally recognised as a symbol of universal support for the African people. Each bracelet is made with green malachite which is an indigenous mineral of Africa, North America and Asia. Green is one of the primary colours of the African continent and symbolises the Simmons Jewelry Company's commitment to Africa and the African people through the work of the Diamond Empowerment Fund™.
Founded in 2007, the Diamond Empowerment Fund™ is a non-profit international organization established in order to work towards the empowerment of Africa. The fund's mission is to raise money and support education initiatives that develop and empower people in African nations where diamonds are a natural resource.
Available exclusively in selected key H.Samuel stores and from www.hsamuel.co.uk, The Green Initiative bracelet is available in two unisex sizes and is priced at £125. There will be a contribution from the sale of each piece to the Diamond Empowerment Fund™ from the sale of each piece, in order to further aid the African people through structured educational programs.