The H.Samuel Diamond Buyer's Guide - Diamond shapes

Diamond Expertise

Buying a diamond is an emotional and financial investment, so it is important to find a jeweller you trust and feel comfortable with. A good jeweller will take their time and go through the 4Cs and the characteristics of your diamond jewellery. H.Samuel, is part of the world's largest specialist jeweller and has over 140 years of experience. H.Samuel will do everything to help you say it better.

Certificated diamonds

Every certificated diamond comes complete with a Jewellery Identification Report from the International Gemmological Institute, an internationally-recognised grading laboratory. This report contains a description of the diamond and guarantees its colour, clarity, carat weight and cut.

Our diamond service

At H.Samuel, we care about your diamond jewellery as much as you do and offer a range of services to ensure that you are happy with your diamond purchase.

10 year diamond guarantee*

Your diamond is guaranteed against any flaws in craftsmanship for 10 years. *Your legal rights are not affected.

Our cleaning promise

We give you a lifetime promise to clean and inspect your diamond engagement ring annually for free at any H.Samuel store. Please bring along your Diamond Privilege Card.

10% off your wedding rings

Buy your engagement ring at H.Samuel and we'll give you 10% off your wedding rings and signet rings if you buy them at any of our stores. This 10% offer is available only in-store.

Our 30 days returns guarantee

If you do change your mind, you can return your diamond jewellery within 30 days for a full refund or exchange.

Jewellery insurance

PremierCare from Assurant General Insurance Limited. We offer PremierCare jewellery insurance which ensures your precious purchase is repaired or replaced following accidental damage or theft. Jewellery insurance is available only on purchases made in-store.

H.Samuel is an agent for Assurant General Insurance Limited.

Jewellery valuation service

Use our valuation service and have your jewellery valued by a fully qualified National Association of Goldmiths valuer for insurance purposes.

At H.Samuel we know what a big decision buying diamond jewellery is, so we put all of our 140 years of experience and professionalism into selecting our jewellery and the services that we offer. This ensures that you have the best buying experience possible.