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Seiko watches hold a long tradition of excellence in sports timing. With 6 Olympics and 14 IAAF World Athletic championships to its credit, today Seiko support a wide range of sports from track and field athletics (IAAF) to tennis (Novak Djokovic) and sailing (The 49er Association). These partnerships personify the brand ethos and show the brand in action.

Novak Djokovic

Novak Djokovic has been Seiko's brand ambassador since 2014, both are dedicated to perfection and determined to be "one step ahead of the rest"

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In 1985, the IAAF (International Association of Athletics Federations) invited Seiko to be its timing partner for all its major international athletics championships. Seiko has provided timing systems and personnel to no less than 14 IAAF World Championships, 5 Indoor Championships and many other international class events. At major championships, Seiko's team will comprise over 40 skilled and full time engineers.

IAAF logo

IAAF Athletics

The next couple of years will be an exciting time for Seiko in the UK. In March 2016 Seiko will be the official timer for the IAAF World Half Marathon in Cardiff and in August 2017 Seiko will be the official timer for the IAAF World Championships in London.