It's new, it's bold.
DRIVE from CITIZEN Eco-Drive has arrived.
Designed with personality and delivering bold design fused with cutting edge technology, your wrist will stand out from the crowd. So, whether you want to look cool, edgy or powerful, DRIVE is your perfect sidekick.
Take action and show your inner drive with the rich and sporty styling of AR2.0. Striking pinstripe detailing, perforated straps and punched dials are all complimented with distinctive chroma finishing and the iconic “D” on the crown to drive home an edgy look.
Bold and classic styling can set you apart in this busy, high-tech world. Contrasting colour rings encircle the design to enliven, whilst the punched dial adds a unique air of spirit and styling to the collection.
Oozing confidence, this masculine watch with a well-proportioned black Ion Plated case is accentuated by a soft-touch integrated leather strap. Featuring an edgy expanded date window and luminous hands, this watch really separates the men from the boys.