The Asscher cut was developed in 1902 by the Asscher brothers of Holland, Abraham and Joseph, who also cut the Cullinan Diamond - the largest gem quality diamond ever found - for King Edward VII. The Asscher cut diamond has a beautiful, unique shape that is very similar to the emerald cut diamond, except that it is square. It has trimmed corners that make the diamond appear almost octagonal. Cut to draw you into the centre of the diamond, the sparkle from this diamond is on par with that of the round brilliant cut diamond. While not the traditional choice for diamond jewellery, Asscher diamonds have gained exposure due to the increasing number of celebrities wearing them, and gained the ‘Royal’ prefix in 1980 due to the significant role the Asscher Company has played in the diamond industry.