Accurist are one of the UK's best loved watch brands, with a long history of producing the very best timepieces. The Accurist collection at H.Samuel caters for every taste including classic, sports and every day watches.
Founded in Clerkenwell
In 1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. Much like the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish their reputation for value. Accurist 21 Jewels was the first watch to promote the 21 Jewel lever-movement and to support this they also became the first watch company to have a television advertising campaign.
Changing the Face of Watch Making
Accurist changed the way that we look at watches. Once considered either an investment, or a once in a life time purchase, Accurist encouraged customers to view watches as a fashion purchase. A range of fashion watches was launched by Richard Loftus, under the Old England brand and changed the global watch market forever.
Richard Loftus, fresh out of University, created a range of watches that was to revolutionize the watch market worldwide. Soon Accurist's Old England watches were seen on the wrists of the famous and fashionable: – Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the large brightly coloured watches that became synonymous with the mini skirt, Carnaby Street and London of the swinging 60's. Moving into the 1970's, Accurist made such high quality digital watches that the Accurist digital was chosen as the official watch for Concorde pilots. Always at the forefront of marketing and trends, Accurist launched an award winning ad campaign featuring the famous Monty Python, John Cleese.
The Nation's Timekeeper
In 1986 Accurist was awarded the prestigious roll becoming the official sponsor of British Telecom's Speaking Clock, allowing them to use the slogan, 'Accurist – the standard by which all watches are set.' This was an incredibly important role for the brand as it supported their claim of innovation and quality in their watch making.
Accurist became the first and so far only Watch Company to be formally associated with the Greenwich Observatory.
Accurist became the first and so far only Watch Company to be formally associated with the Greenwich Observatory, providing them with the new Atomic Clock, which officially records the time for the world. In 1995 to celebrate this association with Greenwich Mean Time, the "Greenwich Commemorative collection", was launched in over 20 countries.
Accurist still produces quality wrist watches at real value, catering for trendy fashionistas to sport lovers and watch enthusiasts alike. Our bright and bold Acctiv sports range is ideal for those with an appetite for the great outdoors. Accurist are also renowned for producing timeless classics found in the core collection as well as the ever popular 9ct solid Gold collection. Discover Accurist watches across a wide range of prices that will suit everyone at H.Samuel.Shop Accurist Men's Shop Accutist Women's Shop All Accurist Watches