New look, new brands

Exciting times are ahead! We’ve switched up the H.Samuel website and we’ve got some amazing new brands to tempt you with.

The latest and greatest in the world of smartwatches have hit H.Samuel stores recently with the launch of Fossil Q and Skagen Connected.

Brand spanking new aeronautical-inspired watches come in the shape of AVI-8 – our latest online exclusive.

And we’ve got some extra special (and extra sparkly) teasers for you from The One – the diamond brand that gives your individual diamond its own passport.

Latest Launches


This collection of timepieces seeks to honour both the aircraft and the airmen who have dedicated themselves to bringing these incredible machines to life.

Limited Edition Hawker Hurricane

Our range of AVI-8 watches features a stunning limited edition boxed watch commemorating the epic Battle of Britain. Your AVI-8 Hawker Hurricane watch will be one of 1963 that have been produced, representing each aircraft that was involved in the great battle.

Limited Edition Hawker Hurricane Limited Edition Hawker Hurricane

On the case is an individually applied plate that is hand inscribed with each watch’s unique run number. The clear caseback displays the 21-jewel self-winding automatic movement with a cutaway rotor in the shape of the Hurricane aircraft.

Limited Edition Hawker Hurricane Limited Edition Hawker Hurricane

The Hurricane 4046 comes with an additional leather Nato strap and is boxed in field box-style packaging.

AVI-8 Limited Edition Men's Hawker Hurricane Watch £340 8608067

Hawker Harrier II

The power, technology and force of the iconic Hawker Harrier are echoed in the AV 4051. Forged out of solid stainless steel and strapped with a durable genuine leather strap, this is a watch built to endure. The design delights with subtle cues from the Harrier aircraft.

The razor-like finish of the index and hands creates a sharp look. The 1/10th split time register gives the 4051 its true character.

Discs spin to show split fraction timing with reference to the engines of the Hawker Harrier. The stamped and polished caseback details the design of the Harriers jets.

AVI-8 Hawker Harrier II

AVI-8 Men's Hawker Harrier II Grey Leather Strap Watch £250 8602891

Shop all of our AVI-8 collections online now

Shop now

Fossil Q

Get your favourite Fossil styles. Connected

Fossil Q Ladies' Smartwatches

Answer phone calls, get notifications from your favourite apps and switch up your style with the Fossil Q smartwatch range.

A Fossil Q watch also allows you to get the latest info with Google Now, control your music with the easy-to-use touchscreen and set multiple alarms across multiple time zones – plus so much more!

Fossil Q Smartwatch Features

Fossil Q watches are fully customisable with an endless choice of digital dials and a mixture of classic leather and metal bracelet straps to choose from. This isn’t just one watch for one occasion – it’s the watch for all occasions.

Fossil Q Smartwatch range at H.Samuel

Fossil Q Explorist Men's Smartwatch £279 8382964; Fossil Q Explorist Men's Smartwatch £279 8382972; Fossil Q Venture Ladies' Smartwatch £279 8382956

Fossil Q Men's Smartwatches

Shop all Fossil Q smartwatches here

Skagen Connected

Skagen hybrid smartwatches combine the best of traditional watches and modern technology.

It’s like your favourite timepiece learned new tricks.

Skagen Connected Men's Smartwatches at H.Samuel

Skagen connected watches allow you to set up discreet alerts from your favourite apps, track your activity, control your music and phone camera and track your sleep. On top of all this, these simply stunning watches never need charging as they run on a replaceable coin cell battery and they are always accurate with their automatic time adjustment.

Skagen Connected Ladies' Smartwatches at H.Samuel

Switch up your style with interchangeable straps – making the Skagen Connected hybrid smartwatch range the perfect watch for all occasions.

Skagen Connected Smartwatches at H.Samuel

Skagen Connected Hald Ladies' Hybrid Smartwatch £175 8344256; Skagen Connected Hald Ladies' Hybrid Smartwatch £175 8344272; Skagen Connected Hagen Men's Hybrid Smartwatch £195 8344280; Skagen Connected Hagen Men's Hybrid Smartwatch £195 8344302

Shop all Skagen Connected Hybrid Smartwatches here

Upcoming Launches

The One

The One - Exclusive to H.Samuel

The One is a unique diamond ring collection exclusive to H. Samuel. Every stunning ring is accompanied with a complete diamond passport showing the journey of your diamond so you know it is as unique as you.

Your Diamond Passport

Your diamond passport includes: an image and weight of the original rough diamond that the centre diamond has been cut from, an image of how the diamond has been cut from the rough using 3D technology, where the diamond was cut and polished, and where and when the diamond was set.

The One Diamond Grading - Exclusive to H.Samuel The One Rough Diamond - Exclusive to H.Samuel

It will also include: diamond details such as the unique diamond ID number, the total diamond weight and the metal of ring, as well as the GSI certification – showing the cut, colour, clarity and carat.

A unique ID number is inscribed on each individual diamond guaranteeing its quality.

The One Diamond Mapping - Exclusive to H.Samuel The One Diamond Setting - Exclusive to H.Samuel

The One allows you to follow the special journey of your individual diamond through unique stages, so you know there is no other diamond like yours in the world.

The classic & timeless designs enhance the bond between romance & the rare beauty of the diamond. Each diamond is expertly hand set with care & designed to be treasured forever.

The One Diamond Craftsmanship - Exclusive to H.Samuel

Share your excitement for our other amazing new brands with us on Instagram, Facebook and Twitter and tag #HSamuel!